top of page

Welcome to Willow & Ash Decor Co

Small Family-owned Online Home Goods Store

We take care of the small details and believe that each daily action can make an impact.

Our team at Willow & Ash Decor Co believes that each detail matters when it comes to creating a beautiful living space. We strive to provide a personalized shopping experience that caters to women aged 30 and up who enjoy shopping for home goods. Our goal is to showcase our products and also sell them through our website, providing a simple viewing experience for our customers. Our brand personality is personable, fun, and friendly, and our design preference is warm and neutral tones to reflect our brand.

Our Approach

Curated Collection

At Willow & Ash Decor Co, we believe that quality and sustainability go hand in hand. We take pride in offering a curated collection of unique and high-quality products that are designed to stand the test of time. Our zero-waste approach means that we prioritize sustainability in all aspects of our business, from our packaging materials to the products we offer.


We are committed to sustainability and reducing our environmental impact. We carefully source our products from local artisans who share our values. We also prioritize eco-friendly materials and production methods whenever possible.


At Willow & Ash Decor Co, we believe in the power of reusability. Many of our products are designed to be reused and repurposed, helping to reduce waste and minimize our environmental impact. We are always on the lookout for new and innovative ways to incorporate reusability into our products and packaging.

bottom of page