About Us

Welcome to Willow & Ash Decor Co.

Nestled in the heart of Shawano, WI, Willow & Ash Decor Co. is a boutique where creativity meets comfort. We specialize in thoughtfully curated home decor, gifts, and crafts, designed to inspire and bring warmth to your space. Our mission is to provide our customers with unique pieces that reflect personal style and turn every house into a home.

Valarie, co-owner and the mother of the duo working on the fine details of the shop displays at Willow & Ash Decor Co.

Our Story:

A Mother-Daughter Dream

Willow & Ash Decor Co. was born from the shared passion of a mother-daughter duo, Valarie and Delta. Valarie’s love for home design and Delta’s creative flair come together to offer a collection that is both timeless and personal. Valarie, the heart of our shop, has a keen eye for creating welcoming displays that showcase the warmth and charm of each piece. Delta, a graphic designer and busy mother, pours her creativity into the shop’s designs and products, curating items that inspire connection and beauty in every home. Together, they’ve built a space where community and creativity thrive.

Mother and daughter duo, Valarie and Delta hugging in their store at Willow & Ash Decor Co in Shawano, WI.

Hand painted and refurbished large wooden hutch displaying many items from Willow & Ash Decor Co. in Shawano, WI.

DIY Kit containing a Door Hanger Kit with the words "Hello Sunshine" at Willow & Ash Decor Co in Shawano, WI.

Our Vision:

More Than a Boutique

At Willow & Ash, we believe that home decor should do more than just fill a space—it should tell a story.

Our vision is to create a welcoming, inspiring environment where customers feel at home the moment they walk through our doors.

Whether you're looking for a special piece to add warmth to your living room or a unique gift for someone you love, we are here to help you find that perfect item.

Wood sign with the title "Buy Dirt" and words from a popular country song at Willow & Ash Decor Co. in Shawano, WI.

Ceramic Rae Dunn kitchen canisters at Willow & Ash Decor Co. in Shawano, WI.

Meet Our Team

Valarie

Co-Founder & Lead Designer

Valarie brings years of experience and a deep love for home decor to Willow & Ash.

She’s the smiling face that customers often see when they visit, always ready with design advice and a warm welcome.

Delta

Co-Founder & Creative Director

Delta is a graphic designer, photographer, and creative visionary behind the shop’s aesthetic.

When she's not busy with her other ventures, she’s crafting new ideas and ensuring Willow & Ash stays fresh and inspiring.

Joseph

The Handyman

Joseph, Delta’s husband, is our go-to problem solver.

He’s always behind the scenes, ensuring everything runs smoothly.

Handmade wooden wall sign with farmhouse design at Willow & Ash Decor Co.

What Our Customers Are Saying

“I always find the most unique pieces here, and the customer service is amazing! Valarie and Delta have created a truly special place.”

– Jennifer M.

“Willow & Ash Decor Co. is my go-to spot for gifts and decor. I love how everything feels so personal and carefully selected.”

– Sarah B.

Inside view of Willow & Ash Decor Co. boutique, featuring rustic home decor displays.

Discover Your Style

Ready to find the perfect piece for your home? Explore our collections or visit us in person in Shawano, WI. We can’t wait to help you create a space you’ll love.

Discover Our Unique Decor | Visit Us in Shawano